Redefining eUICC Onboarding: Motive’s Structural Advantage

As the eSIM market penetrates more device types, the Operators and OEMs face increasing pressure to simplify onboarding and lifecycle management while avoiding costly, specialized factory SKUs. While GSMA’s SGP.32 specifications define a solid in-band process and basis, it is the “after-factory” scenarios that remain challenging for full adoption.

Motive is redefining this space with its device-level IPAd innovation by enabling Operators to seamlessly connect, repoint ownership, and manage eUICC subscriptions without the constraints of the competing IPAe vendor-locking. Backed by a set of certified device management protocols and powered by Motive's IMPACT IoT, this solution delivers a standards-based yet highly adaptable and easily adoptable approach.

See how Motive’s out-of-band capabilities not only simplify operations but also accelerates time-to-market for OEMs and Operators alike—helping them unlock new revenue streams that deliver next-generation connectivity with confidence.