ConnectMobile hosted by CTIA

Attendees must be pre-registered and approved for this session. 

Businesses, enterprises, and organizations of all sizes are using new and innovative communications platforms to reach and engage with consumers. Industry and government partners are working to ensure messaging and communications remain an innovative and trusted ecosystem.

ConnectMobile invites key business leaders, product and technology experts, and government partners to discuss the future of messaging, innovation and trusted communication.

Join us on October 14 for keynotes and discussions from leaders across the messaging industry.

Tuesday, October 14, 2025
Fontainebleau Las Vegas, Level 6, Royal 6

8:00 AM – 9:00 AM: Networking Breakfast 

9:00 AM – 12:30 PM: Morning Session  

Panel: Convening the Industry to Drive RBM Success in the US  
RCS promises a richer, more interactive messaging experience, but only if it feels intuitive, engaging and secure. This panel brings unique perspectives from U.S. wireless providers and Google to discuss what it takes to leverage momentum in the U.S. RBM ecosystem to enhance the enterprise experience while maintaining the trust that makes messaging work in the first place. When innovation meets usability, the consumer wins.  

Keynote: The Future of Communication Platforms 
Communication platforms aren’t just about scale, they bring trust and consumer engagement with the brands they rely on. Hear from an industry leader on the future of communication platforms.  

Panel: Elevating Customer Experiences Through RCS and AI  
Take a deeper dive into how service providers are leveraging innovations like AI to drive interactive RBM messaging and ensure trust and compliance for consumers.  

Panel: What the Consumer Wants 
Hear from the implementers who are deep in the rhythm of direct messaging. From what to say, and when to say it, to how to avoid losing trust along the way, these panelists will share their insights on what the consumer actually wants.  

Panel: Business Messaging and the Short Code  
Short codes will power the future of business messaging. Meet the GCH team and learn why short codes are the most trusted form of messaging.  

Keynote: CTIA Research Insights 
The CTIA Research team will take the stage to share the latest insights on consumer messaging patterns and consumer reactions to the role of enhanced messaging platforms in their lives.  

12:30 PM – 2:00PM: Lunch  

2:00PM – 5:00PM: Afternoon Session

Keynote: Building Trust in a Digital World  
Identity verification is the foundation of every trusted digital exchange. This keynote explores the importance of verification in innovation.  

Panel: Branded Identity & Scalable Onboarding   
This panel digs into how onboarding, vetting, and branded identity are evolving to support innovation without compromising trust. Panelists pull back the curtain on the systems that protect the experience before a single message is sent.  

Panel: BCID: Restoring Trust in Voice Calls  
One year after launch, here is how Branded Calling ID is connecting businesses and their consumers and restoring trust in the voice channel.  

Fireside: Consumer Protection 
Government partners are committed to working with industry partners to fight fraud and keep communication trusted. This fireside chat will explore the how Policymakers can support industry efforts to protect consumers and target bad actors. 

Panel: Partnering to Protect the Ecosystem  
Panelists will discuss how CTIA and its members are complementing industry tools through ecosystem information sharing and public-private collaboration as part of CTIA’s Secure Messaging Initiative. 

Keynote: An Innovator’s Take Home Message  
Hear from an industry leading CMO as they deliver a data-backed roadmap for scaling innovation, trust, and engagement in today’s AI-driven communications market.  

5:00 – 6:30 PM: Networking Reception