"romania IT - Creative Talent, Technical Excellence" is a public-private initiative set up in 2006 by a group of stakeholders
that included ministries, industry associations and companies interested in promoting the national IT industry abroad.
The brand was internationally launched in March 2007 and since then companies and national organizations have
been promoting it in international events. "romania IT" is governed by a Sectorial Branding Committee consisting of
governmental bodies and representative national organizations.
The presence at MWC Las Vegas 2023 is organized by Romanian Association for Electronics and Software Industry, as a professional, non-governmental organization which comprises 320 members at the national level.