Speaker Bio
Atif has managed over 10,000 people over his C Suite career and knows a thing or two about knowledge work. As a tech innovator for over 25 years, he spotted the game changing potential of AI and workflow to drive knowledge work in early 2021, when he started Ritual.
After 15+ years in Silicon Valley/tech companies like Amazon, Atif rose through the ranks of various Fortune 500 companies. He was the first Chief Digital Officer in the history of the Fortune 500. His pioneering work at McDonald’s led to billions of dollars of new revenue, and he led massive transformations as Global CIO and CDO at Volvo and then as President at MGM Resorts.
Atif has built a large following as one of today’s top management thinkers. Over 500,000 people follow his ideas on LinkedIn, where he is a Top Voice and his newsletter Re:wire has over 100,000 subscribers.
He is also a Thinkers 50 nominee, author of the WSJ bestseller Decision Sprint, and Board member of several public companies.