I recently completed Ph.D. in IDAS Design at Hongik University, and presented ‘A study on experience model and verification of immersive virtual reality’ as a thesis. Through this study, I were able to define the characteristics of users who experience immersive media and derive factors that affect user satisfaction. In addition, I wrote 4 thesis related to immersive media during the Phd program, and acquired professional knowledge in related fields. After graduating from Ph.D., based on these experience, I joined the Inventis Next-Generation Contents Business Department as the team leader of the Business Planning & strategy. The most recent project was the Korean Culture and Information Service's ISP project to establish an online Korean culture service system, where I did research and wrote research results reports. So far, I have also participated in the production of SK Dram VR educational contents and XR-Safe, VR/AR contents for children's safety education. I have various experiences ranging from research, planning, production, and business strategy in the field of immersive media content.