Tapped in 2021 to lead United’s first digital technology innovation lab, Jorie brings people and ideas together to create meaningful impact. With a mission to accelerate the future, Jorie’s team enables the exploration of emerging technologies and their application to the travel journey for industry disruption, improved experiences, and long-term growth.
Jorie is passionate about infusing emotion and purpose into everyday experiences for impactful change. Having held multifunctional leadership roles across entertainment and lifestyle brands, Jorie is skilled at redefining the way companies engage with their customers while instilling employee pride.
In her spare time, Jorie donates her talents to non-profits supporting the Armed Forces, medical patients and the critically ill, as well as educational empowerment and career readiness of underprivileged youth. She is proud to be an Advisory Board Member for Musicians on Call (MOC), a Wish Granter for Make-a-Wish Illinois, and a founding Chicago board member of Women in Sports & Events (WISE).