Chief Marketing Officer at Prime Harvest Inc.. Balbuena developed the license acquisition and compliance management department for the Company. Balbuena founded and manages Synergy, a multi-media production marketing consultancy company serving the California cannabis market. Balbuena is the author of the Amazon best-selling book“The Successful Canna-preneur”. She co-founded the multi-million-dollar Latinx food producer, Palenque Provisions in 2009. Her educational degrees include a Master's degree in Business Administration, a Master’s degree in Information Systems Management, a B.S in Marketing, and a B.S. in Media Production. Johann is a US Navy Veteran.