Speaker Bio
Bob is the head of Analysys Mason’s New York office. He brings over 20 years of experience in the areas of global market intelligence, corporate communications and SMB go-to-market consulting and research. He helps organisations to optimise their business performance by untangling the analytic complexities of big data, and improves sales and marketing effectiveness through precision-guided, customer-segmented acquisition programmes.
Bob has built brands and organisations, successfully launched products and services and assembled and managed high-performance consulting and sales teams. He is a trusted advisor to leading IT, telecommunications, financial services and FMCG brands.