Barbara Baffer has been with Ericsson for 32 years working in a number of different roles and is currently the Vice President, Government & Industry Relations. Baffer leads Ericsson’s regulatory and legislative advocacy efforts in the U.S. and Canada. Baffer serves on the Executive Committee of Tech Titans and was the 2017-2019 Chairwoman of Tech Titans, serves on the Board of Directors to CTIA’s Wireless Association Foundation, represents Ericsson on the 5G Americas Board of Governors and is the 5G Americas Treasurer, serves on the Board of the Telecommunications Industry Association, represents Ericsson on the Executive Committee of the Information Technology Industry Council, and is a Board Member and Treasurer of the Collin County Business Alliance. Baffer holds a Bachelor’s degree in Government from the College of William and Mary and an MBA from Lynchburg College. In 2015, she won the Dallas Business Journal’s “Women in Technology Award” and has been a technology judge for the last six years.