Andrew Zarick is Head of Event Activations & Tech Incubation for Verizon's 5G Los Angeles Lab. His team plays a key role in exploring what Verizon 5G and 5G Edge with AWS Wavelength will enable for media, entertainment and metaverse infrastructure technology. Recently, this has included using virtual production, game engines, volumetric capture, real-time interactivity, enhanced AR viewing experiences, and more. This is a unique position in which his team has been the "First in the world to do X with 5G..." many times over.
More recently, Zarick's team has led many projects exploring how emerging technology might create new music experiences with partners like Pandora and Twitch, including leading Verizon's Emerging Tech and Emerging Artist Program with Capitol Music Group. Through this program Verizon worked with three emerging artists to bring their creative visions to life with Verizon 5G and 5G Edge with AWS Wavelength, culminating in the first live XR music show to use 5G Edge to enable real-time interactivity in Twitch chat to change the show's storyline.