Digital leader, technologist and strategic thinker, Geraldina Iraheta is the Chief Commercial Officer at Digital Catapult. Passionate about turning innovative ideas into concrete business benefit, Geraldina works with leading corporations to drive a culture of innovation and deliver growth through the adoption of leading-edge digital technology. Bringing a wealth of experience from her global career, including working with startups in Silicon Valley, where she has performed key roles at Deutsche Telekom, T-Mobile, and Critical Path Inc. Her experience spans a broad range of sectors including mobile telcoms, fintech, manufacturing, creative, and digital health. She is also a strong advocate of women in digital industry leadership. Her broad business experience also includes extensive work with startups, academia and investors, both in the UK and internationally.