The development and growth of gaming and social media platforms like TikTok and Fortnite has seen music streamed and consumed in many new and creative ways. Technology is building virtual worlds for consumers to immerse themselves in and consumer habits are changing as a result. Traditional music disrupters like streaming giants Spotify and Apple are in now being disrupted themselves with growth in Web 3.0 and the metaverse. Music has become as much about the experience as it is convenience. How should music companies adapt and more interestingly, what does the future of music look like?